Jeff King was appointed President in May 2019 and Chief Executive Officer in February 2021. Since joining CPFD in November 2006, Jeff has become an integral part of Coastal and has prospered in his former key roles as both Executive Vice President and Chief Operating Officer within the organization. As President & CEO, Jeff will have responsibility for all of the Company’s worldwide operations.
In March 2008, Jeff was given the additional role overseeing CPFD's Prime Vendor Food Service Division, where he was responsible for administering contracts with the Defense Logistics Agency Troop Support (DLA TS), formerly the Defense Supply Center Philadelphia (DSCP) in Japan, Singapore, Diego Garcia, the Philippines and as a subcontractor in Iraq, Kuwait, Jordan and most recently Afghanistan. Jeff has been integral in the writing, submission, and subsequent award of CPFD's key Prime Vendor contracts.
Jeff began his career with Cal Pac at the warehouse level and, over the next 10 years at Cal Pac, he assumed increased levels of responsibility and management positions leading to his appointment to Chief Operating Officer, which he held for 8 years prior to the CPFD acquisition. In joining CPFD, Jeff brought his experience from the distribution end as well as the store level operations with the in-store deli and bakeries contract, to include sushi operations throughout the commissaries in the Far East. In addition, the Cal Pac division of CPFD is also the "Prime Vendor" to the Air Force Non-Appropriated Funds MWR activities located throughout the Far East market.
Jeff is a member of the American Logistics Association. He has served as President of the ALA Northern California Chapter for 3 years. He was elected to the ALA's National Board of Directors from 2005 through 2010 and again from 2019 through 2020, while in this capacity, served on numerous committees involving issues surrounding the military resale system.
Jeff holds a B.S. in Business and Economics from Saint Mary's College of California.